About Me and the Blog

jess_contactWhen I was three, my gran made matching dresses for my cousins, my sister and me to wear to a family member’s birthday party. When it came time to put on the dress, I refused to wear it. My mom tried and tried but I was a stubborn toddler – not much has changed there. There was nothing wrong with the dress, it was beautiful – but at the time I was either thinking, “I don’t want to look like anyone else” or, “I will wear that dress on a different day but today I have my own plans!”.

From a young age I knew what I wanted when it came to fashion. My choices have not always been ones to brag about like my disney gangster stage when I was five – yes five – or my gelled back hair stage when I was nine. Ah, memories. Needless to say, fashion has always been something of great interest to me and is one of the only subjects – besides my love, my family, my friends, travelling, art, good food and Hello Kitty – that truly excites me.

This blog is a manifestation of this passion and my adoration for fashion. It will include news of  fashion shows, trends, designers and fashion related controversies. My aim is definitely not to discriminate against a person’s fashion choices. I will not be talking about fashion-don’ts. If anything, I will simply say how I would have changed it if it were me wearing it.  I don’t want to tell you what to wear or how to wear it – this blog is about my eye on the world of fashion and diversity is encouraged.

As a South African, I aim to bring elements of international fashion closer to home and hopefully someday South Africa will stand on par with the fashion capitals of the world. Speaking of my personal dreams, I hope to one day work at Vogue and eventually return to South Africa to join fellow fashion enthusiasts in transforming South Africa’s fashion industry.

Now that you know a little bit more about me and about this blog, let’s move on to what you came here for – fashion.

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